1/23/2024 0 Comments Google top keyword search![]() ![]() To find that out, we’ll need to use a third-party tool. However, what Google can’t tell us is whether these pages get any organic traffic. In fact, if we add intitle:("what is"|"what are") to our search, we see 86 matching pages. In this case, it looks like there are lots of definition-type posts. If we adjust our site: operator to focus on its Learning Center, we can start to get a sense of the type of content published and what it’s about. You can then use other search operators to investigate these sites further.įor example, if we search for site:moz.com, we can quickly see that it has published a lot of content on its blog, help section, and “SEO Learning Center.” Use the related: operator to find websites related to yours, which are often competitors. The site owners should probably add an x-robots noindex tag to solve this. This isn’t a bad thing if it’s intentional, but I have a feeling it isn’t for some of these.įor instance, its site has a lead-generation landing page for a white paper about the total cost of ownership for 3D printers:īut this PDF is indexed, so you can easily access it without filling in your details: Dropped in 2019 when Google+ shut down.Įyeballing the results of a site: search for your website can uncover potential indexing issues.įor example, if we combine it with the filetype: operator, we see that this 3D printing company has quite a few PDFs indexed: Search for information about a specific page or website. Search for pages linking to a particular domain or URL. Search for posts with certain words in the title in Google’s discontinued Blog Search. Same as inpostauthor:, but removes the need for quotes. Search for posts by a specific author in the discontinued Google Blog Search. Search for results mentioning an exact word or phrase. Not working (officially dropped by Google) Search operator Search for results from a particular date range. Search for pages with two words or phrases within X words of one another.įind news from a certain location in Google News. Search for pages with backlinks containing multiple words in their anchor text. Search for pages with backlinks containing specific anchor text. You can also use the _ operator, which acts as a wildcard in Google Autocomplete. Search for results from after a particular date. Search for results from before a particular date. Search for results from a particular source in Google News. Search for stock information for a ticker. Search for pages with multiple words in their content. Search for pages with a particular word in their content. Search for pages with multiple words in the URL. Search for pages with a particular word in the URL. Search for pages with multiple words in the title tag. Search for pages with a particular word in the title tag. Search for sites related to a given domain. Search for results from a particular website. Search for particular types of files (e.g., PDF). Search for the definition of a word or phrase. Search for results that don’t mention a word or phrase. Search for results that mention a word or phrase. Here’s the full list: Working Search operator Not working – Officially deprecated by Google.Unreliable – Not officially deprecated by Google, but results are hit-and-miss.Otherwise, you could end up spending much more than necessary, only to get mediocre results.Google search operators: the complete listīelow is a brief description of what every Google search operator does. In addition to choosing the right match type for each keyword, you have to make sure the phrases you target align with the ad copy, landing page, and funnel stage. In display ads, keywords allow for contextual targeting, which reaches users based on their search history and other factors.Īlthough Google keywords may sound pretty simple, they can become complicated quickly. Keywords are essential for running ads on the Search Network, but you also have the option to add them to Display Network campaigns. For example, it could display on a search engine results page (SERP) for “where to buy the best cookies in LA.” If you use the keyword list above, your ad could be eligible to appear if a potential customer types a similar phrase into Google's organic search. Essentially, keywords tell the Google algorithm when you want your ad to display, and they determine your ad’s eligibility to bid on a placement. ![]() A list of keywords could include:Īdding keyword lists to your ad groups allows you to target specific audiences. For example, say your business is a bakery based in Los Angeles. Google keywords are single words or short phrases that relate to your business or offerings. ![]()
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